08/04/2022 - 29/08/2022

Survey Show - Design

Football: Designing the Beautiful Game

The exhibition explores the story behind football, unpicking how design has been used to push the game to new limits. Take a journey through over 500 objects, films and interviews in sporting performance, kit development, and stadium design and immerse yourself in the stories of club legacies and game legends including Messi, Pelé, George Best and Diego Maradona.

Produced in partnership with the National Football Museum in Manchester, the show reveals the master-planning of the world’s most significant football stadiums, the design innovation used in today’s boots, how the graphic design of team badges, kits and posters shape a club's identity and how grassroots initiatives are pushing back against the sport’s commercialisation.

As the world’s most popular sport, football has a truly international dedicated fan base. It is estimated that more than half the population of the planet watched the FIFA World Cup in 2018. Join us for a rare insight into the people and processes that have made football what it is today.

Tickets: £18.50 (Concession: £9.25 )


High St Kensington 238 Kensington High St, SW8 6AG